Top 10 Ways to Guarantee That Your Listing Will Expire

The top 10 ways a seller can practically guarantee that their home listing will expire:

Not serious about selling. Actions speak louder than words in this market. If you are not motivated to sell your home, then you should wait for a less competitive time to sell. Not being willing to price your home where it needs to be to actually sell in this market tells Realtors and Buyers alike that you really are not motivated, and they really shouldn’t bother.
Improper pricing. A properly priced home is half sold. It won’t matter how many open houses, realtor lunches, glossy flyers, home magazine ads, Goodyear Blimps, or Saint Joseph statues are used, the fact of the matter is that if your home is not priced competitively, it WILL NOT sell.
Not listening to your agent. A good full-time, seasoned Realtor is trained to know their market, know how to market homes, and how to motivate buyers. If you question the ability of your agent to represent you, then you obviously have the wrong agent. Don’t self-diagnose (your Doctor wouldn’t) – listen to the Professional!
Micro-manage the marketing. Having former “sales experience” yourself, doesn’t give you the license to second-guess your Realtor. If you had a real estate license years ago – good for you, but I have to tell you times have changed, and what worked back in the old days WON’T work today! Share your concerns and timelines, but leave the marketing details to the expert.
Don’t Stage the property. Oh sure, that brown variegated shag carpeting might be considered “retro” by some, or the whitewashed cabinets, Navajo white walls, and Southwest Décor might appeal to a small percentage of others – but if you really want to sell your home, you are going to have to make it appealing and competitive with newer homes on the market today.
Let Fido run free. Nothing is worse than going in to show a home, and you’re met at the door by frisky, overly enthusiastic dogs. Worse yet, you’re barked to death by an aggressive one, and are not really sure if you should go in. The other day I showed a house and the dog was inside. He was quiet and reserved, but then proceeded to piddle on the floor because he was scared. Not the way I want a buyer to remember a home!
Talk to the buyers. Being at home when a house is shown is certain death to a possible contract! Sure, you think that you need to tell them all there is to tell about YOUR home, just in case the Realtor doesn’t. Problem is that the buyers feel uncomfortable while you are there, so they can’t envision themselves “moving in” to the home. 9 times out of 10, the things that you tell them will give you a disadvantage when negotiating the price (if they do make an offer). DON’T be at home when your house is shown!
Sell personal items. Buyers are looking to buy a home – they’re not thrift shopping at Hudson’s Treasure Chest! Don’t try to push your used furniture on them. If they want something, they will ask for it in the contract.
What’s that Smell? Oh sure, your house doesn’t smell of pet odors, baby diapers, cat litter boxes, fried fish, a dairy farm, or low tide.
Ignore Feedback. What do buyers know, anyway? You can’t imagine why they don’t care for the groovy blue counter tops, the large scary snake in the aquarium, or the Elvis mural on the wall. Why should these things make your home less than desirable? Every comment from a buyer should be considered. These may be things that are also turning other buyers off, and they just didn’t want to say.

If you are a serious Seller in the Pearl River County, MS, area and want your home to sell – take these words of advice. Also, call Michelle Fradella at Pinnacle Real Estate Services to get your home on the fast track to a closing!

601-569-0075- www.prchomes.com